Press Release

LABEL KISS LAUNCH & POP UP PARTY

KISS Pop Up Party at Olive Bar & Kitchen, Haveli No. 6-8, Kalka Dass Marg, Mehrauli, New Delhi on 11th of February, 2016.  8pm onwards.

New Delhi, 11th February, 2016. Label KISS, is a new chic, e-commerce brand featuring luxury accessories and jewellery. KISS (Keep-It-Simple-and-Sexy), the brainchild of fashion icon, trendsetter and entrepreneur Archana Vijaya, invites you to its launch party with its very first Pop Up at Olive Qutub, Mehrauli on February 11, 2016 from 8 pm onwards. The Pop Up will showcase the Label KISS line of accessories and jewellery along with that of other designers like KISS, Rohit Gandhi & Rahul Khanna, Kanika Goyal, Ritu Kumar, Dhruv Kapoor, Qbic by Vrinda Sachdev, Klove, Nayked, Carousel by Simran Arya, Poem, Citrus, Sugar Clothing, Bling by Namrata, Zariin, Encrustd, Soutache, Rashi Mahendru, Facets57. For the launch, KISS has specially crafted 13 exclusive pieces after social influencers such as Aaliya Rashid, Kalyani Chawla, Pallavi Rathore, Alina Vadehra, Bhavna Vadehra, Simrin Choudhrie, Niamat Bakshi, Raima Sen, Pia Pauro, Riya Sen, Stuti Dixit, AD Singh & Varun Thapar.

The founding team of KISS includes fashionista Archana Vijaya, Shivam Sood, a serial entrepreneur, angel investor & tech evangelist and Aakarshan Khanna, a brand Innovator and experience strategist. Label Kiss seeks to enrich people’s lives by delivering timeless fashion right to their doorstep without them ever having to enter a store or mall again. KISS offers ready-to-wear jewellery, along with women and men’s accessories that include sunglasses, cufflinks, ties, hats, and scarves, hand-stitched and made affordable for all.

Archana Vijaya, founder and chief curator at KISS says, “I have always believed in keeping fashion simple yet sexy and that is how KISS was born. For KISS, I have personally curated a selection of accessories and jewellery keeping in mind modern sensibilities. I may wear a simple yet chic ring, a bracelet or a necklace through the day at work, which will also transform into my party accessory by the night. The same holds true for fashion accessories for men as well. At KISS we walk the talk and tell you how Simple can be Sexy. We understand the needs of the modern customer, who is always on-the-go. We present a fashion forward online yet personalized shopping experience tailored to the needs of modern lifestyle.”

THE LABEL KISS EXPERIENCE

KISS presents the ultimate shopping experience where customers bring home the Keep-It-Simple-and-Sexy vibe! KISS aims to inspire its customers with its chic sensibilities and leave them with a greater appreciation of their own personal style. The KISS experience will have a unique blend of personal offline interaction, and e-commerce, with the goal of making everything about shopping better for women and men. If you’re ready to join the revolution that Keeps-It-Simple-and-Sexy, sign up today at www.labelkiss.com for an experience of a lifetime.

ARCHANA VIJAYA

The once shy convent educated Kolkata college girl came into limelight as the Winner of the first edition of Channel [V]’s Get Gorgeous. Since then her life has been a whirlwind filled with everything to do with fashion. She has been part of fashion shows like the Rome Fashion Week, Singapore Fashion Week among others. She also lent her face to many ad campaigns, and has tried her skills at VJ-ing, compering amongst other things.

In the year 2010 she went back to where it all started – Channel [V], to mentor the girls on Get Gorgeous Season 6. Year after year, Archana Vijaya been voted by leading magazines such as FHM, Maxim in the top 50 sexiest women in the world. Archana hosted the cricketainment show ‘Cricket TadkaMaadke’ on Neo Cricket, the home of Indian cricket in 2007 followed by the unique cricket travel show ‘Tour Diary’. She became the host of IPL4 in 2011 and IPL5 in 2012. Archana is a workaholic believes that her journey has only just started and that there are many more milestones to achieve; many bigger dreams to be ticked off. KISS is a dream that she has invested her heart and soul in.

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